Corporate vision:Kuti ive misa kugadzirwa mugadziri wenyanzvi pombi vharafu zvigadzirwa uye mvura kupa midziyo, anozivikanwa mavanga kumba uye kunze

Basa rekambani:Scientific and technology innovation, common achievements, uye nzanga yakabudirira. Gadzira nzvimbo yekugara yakachengeteka, ine hutano uye yakasununguka

R&D huzivi:Kuvavarira kutsvaga hupenyu hune hutano uye hwakanaka segwara uye kushandisa sainzi uye tekinoroji senzira yekugadzira nekushandisa yakachengeteka, yepamberi uye inoshanda zvigadzirwa zvesainzi uye tekinoroji.

Budiriro yebudiriro:Strategic mubatanidzwa, kuratidza mabhenefiti, kugadzira zvinopindirana, kuenderera hunyanzvi, uye kufambira mberi nenguva.

TsikaKururama, mutoro, kuvimbika, kutenda, kutsvaga chokwadi, pragmatism uye kushivirira

Execution concept:Kukurukurirana kwechokwadi, mhinduro inokurumidza, yakakodzera nguva uye yakarurama

Promotion concept:Kukwirira kwechimiro, kunowedzera kunaka, uye kukura kwemutoro, vanokwanisa vanosimudzirwa, vadiki vanoregedzwa, uye mudiki anoderedzwa.

Salary philosophy:Kushanda nesimba, moyo wakaperera, chido, tarenda, goho guru

Marketing concept:Batsira vamwe kutanga, wozozvibatsira iwe pachako, iwe uchapona, kana uchibatsira vamwe, uchagara.

Uzivi hwebasa:Yakazvipira kushanda, inoshingaira uye inoshingaira, kushingaira kushandira pamwe, ramba uchifambira mberi, uye usambozeza

Brand concept:Innovative zvigadzirwa zvetekinoroji, zvinoshandira hupenyu hwakachengeteka uye hune hutano

Business philosophy:Ramba uchigadzira kukosha kwevatengi, gadzira yakachengeteka uye yakagadzikana nharaunda yekugara, tora mutoro wenharaunda, uye uzive zvavanoda kune vashandi.